Latest News

Parsley PR launch! - 24/03/15
Parsley PR now looking after all aspects of the food, drink and tourism industries, exposing products in both the UK and France.

Do take a look at the website and please do not hesitate to call or drop the team a line should you have any queries.
Parsley PR NEW Blogg spot launched - 24/03/15
New Food and Travel Blogspot now up and running.
Hope you enjoy... link below
MBA 2015 Entrepreneur of the year award video - 24/03/15
Midlands Business Awards "Entrepreneur of the year" 2015 .
Recent short video of the evening award presentation .
Parsley PR - 02/03/15
I am delighted to be associated with ParselyPR 
Helping food and hospitality industries gain exposure and deliver tell their story and message!.
Parsley PR have offices in both UK and France and all the information is delivered in both languages.
We help Hotels, restaurants, food producers and exporters.

The team have communication, media, hospitality, product development and export experience with a wide range of contacts within TV and media, promotions, show activities, and presentations and retail industries around the world.
In addition to a wealth of knowledge and hands on experience, we also understand the cost implications and so aim to deliver top notch service at an achievable and affordable price.
We aim to work on the long haul, business growth and success, and not on a fast buck, as I have personaly experienced!. 
For more information please visit or drop us a line at

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Electric Sky/Electric sales go into administration - 21/11/14
  It is with disappointment that Electric Sky / Electric sales have gone into administration. This company were handling the sales of the TV food and travel series "From Birmingham to Bombay”. On this basis if any TV network are interested in obtaining the series, please do not hesitate to contact me directly.

E-mail Or Tel + 44 (0) 1386 830299

Many thanks  

Memory In Mind Magazine - 26/09/14
I am delighted to inform you that the new Autumn issue of "Memory in Mind" is now available.
My feature is on pages 6 and 7 discussing Gluten Free diet that relieves brain fog caused by coeliac disease.
Cinnamon that may protect the brain from Parkinson`s and green tea that could boost brain power.   
Judge for the Housewares Innovation Awards 2015 - 25/09/14
It is an absolute pleasure to have been invited to become a judge for the 2015 “Housewares Innovation awards”. 

Having created and won a variety of Innovation awards myself for my own product ranges, I know how challenging it can be to deliver something that is completely innovative , with quality, practicality, versatility, thoughtful and considered design  and a  passion driven product that achieves  the right price points for the specific target market.

Having delivered many cookery programs and shows for both TV and live audiences around the world, I rely on good products to achieve their purpose and potential. Needless to say products that “look the part” whilst offering the consistent reliability and assurances, supporting my own presentation and reputation in the process. 

I whole heartedly believe that housewares Conference and Awards can help stimulate market interest during these challenging times, expose products and brands in a positive light, and ensure that innovation receives the full recognition it truly deserves.

Alan Coxon (Sept 25 2014)

For more information visit and 
Food matters live debate coming soon ! - 17/09/14
Delighted and honoured to be part of such an illustrious line up of speakers for the food matters live debate.
I am delighted and honoured to be part of such an illustrious line up of speakers for the food matters live debate.
Balsamic - 04/09/14
There appears to be an increasing confusion with the word “Balsamic”. 

The word “Balsamic” within the UK appears to have a sole association with that of an Italian Vinegar. 

The word “Balsamic” itself is not Italian, nor did it nor does it have a sole reference or right to apply it only to Italian vinegar products. Large scale marketing by Italian vinegar producers have attached themselves to this word as a descriptive of having a smooth product.

I must reiterate THAT IT IS NOT SOLEY FOR THE Italian vinegar market and that as a word can be used (like all words) to describe other products and produce.

The modern word “Balsamic” can today be understood to mean smooth (hence one can obtain (a smooth) Balsam aftershave and that the aftershave is indeed Balsamic if it should be smooth and/or be fragrant). 

The origination of the word can be traced back to Middle English (balsamum) before the year 1000 and also to Old English (balzaman) . I have listed some of my research into the word Balsamic below 

Before 1000;  Middle English balsamum, balsaum,  Old English balzaman Latin balsamum Greek bálsamon. 

Word Origin Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

British Dictionary definitions for balsamand


/ˈbɔːlsəm/ noun  
1.Any of various fragrant oleoresins, such as balm or tolu, obtained from several trees and shrubs and used as a base for medicines and perfumes
 2.Any of various similar substances used as medicinal or ceremonialointments 3. Any of certain aromatic resinous turpentines See also Canada balsam 
4. Any plant yielding balsam 5.Also called busy Lizzie. any of several balsaminaceous plants of thegenus Impatiens, esp I. balsamina, cultivated for its brightly colouredflowers 6.Anything healing or soothing 

Word Origin and History for balsam   c.1600, from balsam + -ic.


 570s, "aromatic resin used for healing wounds and soothing pains," fromLatin balsamum "gum of the balsam tree" .  There is an isolated

Old English reference from c.1000, and Middle English used basmebaume , from the French form of the word.  As a type of flowering plant of the mpatiens family, it is attested from 1741. Online Etymology Dictionary, © 2010 Douglas Harper

Balsam in Science
balsam (bôl'səm)   
Any of several aromatic resins that flow from certain plants and that containconsiderable amounts of benzoic acid, cinnamic acid, or both, or theiresters.  Balsams are used in perfumes and medicines. 

BALSAM is from Latin balsamum; it is a gummy plant resin used for perfume. 
BALSAMIC means fragrant.  
Chatsworth House - 01/09/14
Another great event at Chatsworth house!.
It was a pleasure to work with the likes of Mary Berry, Lesley Waters, Tom Kerridge Jose Souto, Joe Hunt, Amelia Horne, etc etc.. and of course a great supporting team behind the scenes, ie Martin , Janett and "the crew for Chefs on Stage !.
Many thanks all x