Culinary consultant and advisor

Owing to Alan`s global contacts and his development work with food concepts including the creation of his own multi award winning food range, he now uses and incorporates his extensive work and knowledge within that of retail and distribution to assist others.

Alan in a consultancy and advisory capacity assists food producers from around the world enter or expand within global retail and hospitality sectors , introductions to key buyers, retailers, distributers and chefs.

Alan can introduce brand and product and assist with exposure to media as well as potentially becoming a brand ambassador supporting marketing activities and events.

Additionally incorporate company branding for maximum global exposure within his activities media and culinary.

Alan can assist create and develop recipes using and incorporating a company’s product as well as photographic images of these recipes.

These recipes and images are used for social media, marketing, pull up promotional materials, trade and consumer shows, flyers, posters, booklets etc...

Using Alan’s vast media experience Alan can write and produces short marketing films and video footage creating an engaging story about a company and/or product.

In the past Alan has created short films on Snow crabs for a Canadian crab producer, 6 promotional shows filmed in China for a seafood company, a short 3 min promotional recipe for a well know biscuit brand, several short recipe based shows for an award winning cheese producer and a cherry producer in Spain.

Additionally Alan has created recipes with imagery for a Russian cods liver producer, a UK food retailer (Iceland) and Woolworths in South Africa. 

Other media marketing activities include promotional work with a UK based sea salt producer, an Italian Olive oil producer, a Japanese food producer/distributer and an internet cookware company in Slovenia.

2020 Consultancy work for Ook Caviar, Odessa, Ukraine : An active role introducing Ook caviar to leading professional chefs and retailers around the world, a role and activity that also included recipe development and photography for their social media usage.

The Chef


The TV Presenter


The Speaker


Culinary Consultant